Methods Planning Guide

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Methods form the backbone of any outreach campaign, and while the messages may be strong, the PSAs clever and the articles and ads poignant, how you get the message out, disseminate these materials and who you choose as a spokesperson(s) can make or break your efforts. Use this section of the Resource Guide as a tool to help you confirm potential messengers and strategies.

  1. Print out the Methods Planning Guide.
  2. Answer the questions.
  3. Fill in the blanks, and check all of the strategies that apply.
  4. Create your organization’s personalized outreach blueprint.

Your Messengers

Think about:

  • Who can best deliver your messages?
  • Should it be students or campus personnel, or both?
  • What are the criteria you will use to recruit potential spokespersons – for example, should they have medical credentials? Have they participated in health education campaigns in the past? Is there something compelling about these individuals that make them ideal spokespersons?

Spokespersons

Please note this chart is not interactive, however you may download the PDF version which is interactive and you can check the boxes as directed.

Type What materials best suit your spokespersons? (articles, blogs, etc.) Your Connections (name phone, e-mail)
Student government – campus leaders    
Fraternities and sororities – Big Brothers and Den Mothers    
Student health center – nurses, doctors, other staff    
Residential life – RAs and dorm staff    
Counseling center – counselors and other staff    
Campus security – officers and other personnel    
Campus transportation – drivers and planners    
Other relevant venues – cafeteria and bookstore staff members    
Program coordinators and volunteers    
Campus communications and outreach staff – special activities    
Coaches, athletic trainers, team captains    
Faculty members – public health, drug abuse, pharmacy, nursing, medicine, allied health, health education    
Campus media – newspaper editors, radio and TV producers    
Freshman orientation and other special activities coordinators    
Off-campus medical centers, doctors’ offices, pharmacy and grocery store personnel    
On- and off-campus movie theater marketing managers    
Local radio and TV personalities; newspaper editors    
Social media – websites, Facebook and Twitter groups and blogs    
Other    

Your Strategies Download PDF

Think About

  • What materials resonate with students on your campus – public service announcements (PSAs), ads, posters, handouts, Facebook and website messages, personalized items such as bracelets and lanyards?
  • Where do students congregate, and how can your materials make their way to these locations?
  • Do health education campaigns already exist on campus? If so, could Acetaminophen-Savvy messages be incorporated into existing activities?
  • Does your school have on-campus radio and TV stations? If so, what is the relationship between these entities and your organization, and can you pitch your PSAs to these entities?
  • Timing is everything. When is the best time to launch your outreach efforts?

Check off all of the strategies that apply and then create your own.

Messages

☐  Encourage clubs and departments to own the messages and craft a campaign around them. You can also integrate the messages into existing health and safety campaigns.
☐  Incorporate messages and materials into:

☐  Drug and alcohol awareness programming
☐  Articles, public service announcements, ads and other materials
☐  Blogs focusing on campus health and safety
☐  Special health programming delivered during freshman orientation and other activities
☐  Other (write your ideas below)

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PSAs

☐  Encourage clubs to own the issue and place their names on the PSAs
☐  Disseminate through on- and off-campus TV and radio stations
☐  Incorporate into:

☐  Blogs focusing on campus health
☐  Special health programming delivered during freshman orientation and other activities
☐  Websites (Student Health Center, Residential Life)
☐  Other (write your ideas below)

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Articles

☐  Encourage clubs to own the issue and place their names on all materials
☐  Pitch article placement to:

☐  School websites (student health center, residential life)
☐  Off- and on-campus newspapers, radio and TV stations

☐  Incorporate the articles into blogs focusing on campus health
☐  Create hand outs and disseminate during freshmen orientation and other special programs
☐  Place as bag stuffers in the on-campus bookstore and local pharmacies and grocery stores
☐  Create a link to an Acetaminophen-Savvy page from your student health services homepage
☐  Other (write your ideas below)

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Ads

☐  Create posters and flyers to be posted at:

☐  The student health center
☐  Dormitory elevators
☐  Dormitory restrooms and medicine cabinets
☐  On-campus cafeteria and eateries
☐  Campus bookstore
☐  Off-campus grocery store and pharmacy

☐  Create and post in campus buses as interior car cards
☐  Post advertisements in campus newspapers and TV stations during National Medicine Abuse Awareness Month and “Talk About Prescriptions” Month in October and Alcohol Awareness Month in April.
☐  Reach out to local pharmacies, grocery stores, hospitals and other places where students frequently visit, and ask if you can put up posters about acetaminophen safety. This is particularly relevant during National Medicine Abuse Awareness Month, “Talk About Your Medicines” Month and Alcohol Awareness Month
☐  Create slides that can be integrated into pre-movie shows for viewing at on- and off-campus movie theaters
☐  Other (write your ideas below)