“OTC Literacy” Educational Program Distributed Nationally

Tailored to 6th graders, “OTC Literacy” is be distributed by mail and email to over 120,000 teachers, school nurses and PE/Health teachers. The need is clear — research shows that some children begin to self-medicate as early as 11 years old, and yet, few know how to read an OTC Drug Facts Label and how to use medicine responsibly. The premise behind the program — responsible medicating behaviors will lead to better outcomes, including fewer medication errors and overdose, both as adolescents and as adults. The program is being supported by targeted print, digital and social media marketing. The American Association of Poison Control Centers will be promoting awareness at professional conventions and through the 60+ poison control centers in the country that will engage in community-level education. The “OTC Literacy” program was developed by Scholastic, a company with a strong national presence in schools and with proven success in the development / adoption of supplemental curriculum; and the American Association of Poison Control Centers, with support from McNeil Consumer Healthcare. In addition to the feedback received at the expert roundtable, the program was tested qualitatively with teachers and students, and is also being tested quantitatively at 18 schools with over 1,500 students in an IRB-approved research study.
http://www.scholastic.com/OTCLiteracy/