AHRQ & Ad Council to Patients — Ask Questions / Get Involved in your Health Care

The Agency for Healthcare Research and Quality (AHRQ) and The Advertising Council launched a national public service advertising (PSA) campaign designed to encourage adults to take a more proactive role in their health care. Research shows that consumers who get more involved with their health care can greatly improve the safety of their care, but patients are generally unaware of what to do to help prevent medical mistakes. According to a recent study conducted by AHRQ and the Kaiser Family Foundation, 57 percent of Americans do not believe that preventable medical errors occur often. The new “Questions Are the Answer: Get More Involved With Your Health Care” PSA campaign aims to encourage all patients and caregivers to become more active in their health care by asking questions. The campaign includes new television, radio, print and Web advertising that directs audiences to call a toll-free number, (1-800-931-AHRQ), and visit a comprehensive Web site, www.ahrq.gov/questionsaretheanswer to obtain tips on how to help prevent medical mistakes and become a partner in their health care. The site also features an interactive “Question Builder” that allows consumers to generate a customized list of questions for their health care providers that they can bring to each medical appointment.