Are Consumers Well-Informed About Prescription Drugs? AARP Releases New Survey

The AARP surveyed over 1300 adults about print (not broadcast) direct-to- consumer (DTC) pharmaceutical advertisements. They found that 66% of people surveyed in the 18-39 age group noticed the “small print” information about risks and side effects, compared to only 48% of consumers age 60 and older. In another part of their survey, while over half of all consumers said that their physicians “usually” talk to them about product risks or potential side effects, 17% of respondents age 60 and older reported “rarely” having such conversations.
http://research.aarp.org/health/2000_04_advertising_1.html