European Patient Medicine Leaflets are a "lost opportunity" to promote "concordance"

Since 1999, a European directive has madated the provision of patient leaflets inside the boxes of prescribed medicines. NCPIE member Theo Raynor (Univ. of Leeds, UK) and a colleague found that one-fifth of patients failed to notice the package insert; of those who did, only 21% read the entire leaflet. Raynor notes that the U.S. system of computer- generated leaflets, which promotes customization and the opportunity for direct patient counseling by the pharmacist, is much better aligned with promoting “concordance” among patients and health care professionals.