Giving Patients Some Choice May Boost Drugs' Effectiveness

Allowing patients to choose among different medications that do the same thing may increase the effectiveness of the selected drug and reduce possible side effects, according to a study in Annals of Behavioral Medicine. Participants who got to pick between two different formulations of a medication reported significantly fewer side effects after 24 hours compared with those not allowed to choose, the study found. The subjects weren’t aware that the drugs were harmless placebos.
http://www.wsj.com/articles/giving-patients-some-choice-may-boost-drugs-effectiv...