Increasing Medication Adherence with Multi-Channel Communications

An OptumRx study involving subjects who received several different kinds of medication alerts, refills, and dosage reminders via mobile phone culminated in an overall medication adherence rate of 85% on the intervention side and only 77% adherence on the control side. Adherence rates are higher when using the most complex form of mobile technology that includes artificial intelligence-adapted text messages with reinforcement learning. Live patient counseling with pharmacists is the most effective channel for medication adherence. The maxim of “2 minutes to trust building” is based on patients having a long-term healthier outcome when they are allowed to speak openly for a minimum of 2 minutes with free-flowing conversation. At the pharmacy, patients may discuss sickness more willingly and ask more questions. A Walgreens study about a cholesterol level-lowering regimen showed that patient face-to-face consultations with pharmacists result in high medication adherence. At the end of 1 year, more than 40% of the intervention group reached a target adherence rate of 80% or more, while only a little more than 30% of the control group reached the same rate.
http://www.dtcperspectives.com/increasing-medication-adherence-multi-channel-com...