Medication Adherence Campaign Launched

The National Consumers League (NCL) launched a new, multi-year public education campaign, Script Your Future, to raise awareness among patients about the consequences of not taking medication as directed. Three out of four Americans are non-adherent, meaning that they fail to take prescribed medicines as directed by their health care professionals. The U.S. Surgeon General, Dr. Regina M. Benjamin, helped kick off the campaign, calling medication adherence problem a public health concern. Medication adherence is part of the Surgeon General’s Prevention Focus. “Our national challenge is to prevent poor health outcomes and to become a healthy and fit nation. Tool offered to consumers to help take their medicines as prescribed include free text message reminders, sample questions, medication lists and charts to keep track of medicine. Fact sheets on common chronic conditions such as diabetes, asthma and high blood pressure are also available. NCPIE is pleased to be a partner in the campaign, with representation on the campaign operating committee. Key recommendations for action to advance adherence in NCPIE’s 2007 report, “Enhancing Prescription Medicine Adherence: A National Action Plan" helped stimulate formulation of the Script Your Future campaign, including: 1) Elevate patient adherence as a critical health care issue; 2) Agree on a common adherence terminology that will unite all stakeholders; and 3) Create a public/private partnership to mount a unified national education campaign to make patient adherence a national health priority. NCL is a member of the NCPIE coalition and is represented on the NCPIE Board of Directors.