Medication Adherence Featured in USA TODAY Special Supplement

A special 12-page supplement on the health and economic consequences of medication adherence improvement hit the news stand on March 30th in select, high-impact markets, including New York, Los Angeles, Seattle, and Washington D.C. Included in the USA TODAY supplement were articles, print ads directing the reader to adherence improvement programs and educational resources and a message form the U.S. Surgeon General. The National Council on Patient Information and Education (NCPIE) penned an article entitled, “The 3Rs for Making Medication Adherence Happen,” (see page 8, left column).
http://doc.mediaplanet.com/all_projects/7711.pdf