NCPIE’s “Be MedWise” Campaign Highlights the now-mandatory “Drug Facts” Label on OTC Meds

At a New York City press conference today, NCPIE launched Phase II of its “Be MedWise” campaign, to coincide with the implementation date (May 16) of the new “Drug Facts” label required on most non-prescription medicines. NCPIE’s Ray Bullman (far right in photo below) was joined by the FDA’s Drs. Jonca Bull and Linda Katz; Ellen Shapiro (FDA), and NCPIE pharmacist advisor Linda Bernstein, Pharm.D., in lauding the revamped, simplified Drug Facts label. The “Be MedWise” campaign, originally launched in January, now features an expanded, consumer-friendly website, an advertisement in TIME magazine, and expanded media outreach.