One-Third of Consumers Use Social Media for Health Information

About one-third of consumers use social media like Facebook and Twitter to access health information, according to a PricewaterhouseCoopers survey, Social media likes healthcare: From marketing to social business. Nearly 90% of survey respondents aged 18 to 24 state that they would trust health information on social media websites, and more than 80% of that age group would use social media to share health information. Not unexpectedly, young adults rely on social networks for healthcare information far more than older Americans. The survey found that more than 80% of those between the ages of 18 and 24 said they're likely to share health information through social media channels — and nearly 90% said they would trust information found there. By comparison, less than half (45%) of those surveyed between the ages of 45 and 64 said they're likely to share health information via social media.