Promoting Appropriate Medication Use: A Collaborative

Appropriate medication use is an interest and an area of collaborative activity for the Agency for Healthcare Research and Quality (AHRQ)-funded Centers for Education and Research on Therapeutics (CERTs). In March 2014, AHRQ, the CERTs Scientific Forum and the six CERTs research centers convened more than 60 diverse stakeholders, including patients, providers, researchers, and payers, for a two-day meeting to discuss patient-centered approaches to appropriate medication use. Topics ranged from the role of patients and the community, to health information technology, to health literacy. The goals of the meeting were to: • Foster a patient-centered perspective on medication use. • Share perspectives on needed innovations in terms of policy, intervention, and research, as well as available resources. • Identify key priorities for action. • Determine interest in and brainstorm mechanisms for continued collaboration. Ray Bullman, NCPIE’s Executive Vice President, described NCPIE’s long history of bringing together stakeholders—including patients, caregivers, and healthcare professionals—who are committed to improving communication about the safe, appropriate use of medicines through interventions and policy. Mr. Bullman discussed the 2013 NCPIE Adherence Action Agenda(, which focuses on multiple chronic conditions and co-morbidities; patient factors such as low health literacy, economic challenges, and cultural beliefs; and the interplay of macro-factors (e.g., technology, policy changes). Rebecca Burkholder, the Vice President of Health Policy for National Consumers League, and a NCPIE Board member, described NCL’s Script Your Future campaign. The objective of the campaign is to raise awareness about the importance of taking medication as directed. The public education campaign includes coordinated national communications and targeted outreach in six cities across the nation. Discoveries to date include the value of collaboration, the importance of health care provider engagement, and the demand for consumer tools.