Winners Announced! — The Pass It Forward Video Challenge

The National Council on Patient Information and Education (NCPIE) announced the winners of the Pass It Forward Video Challenge – First Place was awarded to Andrew Gonzales, a 2014 Pharm.D. Candidate, Butler University, Indianapolis, Indiana. Second Place was awarded to Ms. Rachel Lynne Smith, a rising senior and Film Studies Major, Ohio State University, Columbus, Ohio. The Rx Trap, the winning entry, explores the academic and peer pressures that often contribute to prescription drug misuse and abuse. The video addresses these themes by following the story of a new college student as she progresses from the excitement of beginning a new chapter in her life, to the stresses she finds in her new environment, and ultimately the desperation that she experiences as she spirals into prescription drug abuse. Serendipity, the Second Place video, demonstrates how social media can reach isolated people and connect them with information and other people who share common experiences. The video provides important messages through its powerful images and music. Both videos are posted on NCPIE’s YouTube Channel. For details about the Pass It Forward Video Challenge, Click here Both awardees will be leading a breakout session about their experiences developing their videos at the Ohio State University ’s Generation Rx University Conference for Prescription Drug Abuse Prevention & Recovery, August 7-8, 2013 in Columbus, OH . As the First Place winner, Andrew Gonzales and his video will also be featured during the Substance Abuse and Mental Health Services Administration’s National Recovery Month in Washington, DC this September. Both awardees will also receive an Ipad® for their creative efforts. The Pass It Forward Video Challenge was produced by NCPIE pursuant to Task Order HHSP233201200527P, Substance Abuse and Mental Health Services Administration (SAMHSA). NCPIE is also pleased to recognize that support for the winners’ prizes was provided by the National Association of Chain Drug Stores Foundation, Arlington, VA, and a member of the NCPIE board of directors, and The Generation Rx Initiative, Columbus, OH.