Written Medicine Information Examined Call for Consumer Research & Improvements

Consumer medication information (CMI) information about the prescriptions dispensed at retail pharmacies, has been examined through research commissioned by the FDA. In a recently published study conducted by researchers from the University of Florida, the study concludes that the content, format, reading level, and length of CMI materials can negatively affect rates of comprehension and retention. Researchers assessed the effectiveness of CMI collected through a hidden shopper collection process using criteria approved by FDA. Approximately 60% of the CMI materials for select medications met the criteria. The study noted that directions for use and comprehensibility were two areas needing particular attention in order to increase the effectiveness of the information provided.
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